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December Blog Traffic Report + Stats and Goals
Back in August, I started keeping track of my blog traffic, stats, and goals for the next month. I may be adding income reports at a later date, but for now, the only way to see my income reports is to subscribe to my email list. If you’re wondering why I would share these numbers at all, that’s a great question. There are actually two reasons. The first is that it’s a way for me to see my own progress. I also find blog traffic reports and income reports from other bloggers to be helpful and inspiring. My goal is to be helpful and inspiring to new bloggers someday.
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December Blog Traffic Report
December was my third month of taking a more “full time” approach to blogging. I am not technically full time because I still run other businesses, but I am working as hard as possible toward making an income from blogging. I did change things up a little this month, in an approach to work smarter not harder.
I have noticed that some bloggers count the income that they earn for the month in their income reports. Personally, I would rather count the income that I receive. Because of this, blog income wasn’t necessarily up this month. I did earn more than I had in previous months, but I won’t start receiving any of it until this month or even December. In 2018, I will be sending my income reports to my email list, but I may consider adding it here at some point.
I didn’t have any sponsored posts this month, and I don’t want to ever have too many. I am very open to sponsored posts, but only for products that I really love and would bring a lot of value to you. The majority of what I made this month is through affiliate marketing, with a small amount from ads. I learned what I know from the Making Sense of Affiliate Marketing course. I’ve been using affiliate marketing since I started my blog, but I only started seeing income after completing the course.
The actual numbers
These are the goals that I set at the end of last month Some of them were a success, some were close, and the others were an opportunity to learn.
Blog Traffic Goals
AmyFillinger.com: 20,000 page views in December
FAIL-but close: Even though I didn’t quite hit 20,000, I had a pretty good jump at the end of the year (even on and around Christmas!) and I still had more traffic than November.
Throughout the month of December, I continued manually pinning (using strategies found in this book) but added a few things in Tailwind to see how that went. I plan to continue manually pinning for now and then evaluate whether to continue manually pinning, or adding more scheduling with Tailwind back into the mix.
New posts for the month of December
I had 8 new posts in December, which was my goal. I have realized that while new posts are important, it’s even more important to continue sharing popular content and going in and updated older posts that are still doing well. Some of my new posts picked up very quickly, and I’m always happy about that! Here are the posts for December.
I also continued to re-work some old content. I updated one particular post (below) and it really took off with new images and updates.
Popular posts in December:
In the beginning of December, my seasonal content did really well. The best gifts for teen girls guide was my #1 gift guide, and I plan to re-work it so that it isn’t just holiday related. It didn’t end up being in the top 3, but it did very well in the beginning of the month.
Later in the month, I saw an older post (8 things I stopped buying to save money) take off again. I can’t figure out why, but I won’t complain. A brand new post about making 2018 your most organized and best year ever also took off and did very well. Rounding out the top 3 was my YNAB review post, which continued to do well thanks to YNAB sharing it on their social media platforms last month.
December was.. December. Christmas, family activities, kids being out of school, on top of picking up several VA projects. To say that December was busy would be an understatement.
My husband took a job in Florida, so we’re heading back to Florida sometime in January. It was always the plan to come back to Missouri for the holidays and then return to Florida, but we didn’t decide 100% until this month. That means that January will be equally as busy as December, but our lives are never boring!
What worked and what didn’t
- Manual Pinning: I continued manually pinning to Pinterest in December. I took a couple of days off (Christmas, my birthday) but pinned twice a day on most days. I purchased Pinteresting Strategies months ago, but it felt like too much work at the time. Once I started actually trying it, I saw results. I continued to see traffic slowly improving, despite the holidays. I have noticed that I’ve gotten a lot quicker at manual pinning, and I really don’t mind doing it.
- Switching to Mailerlite: I switched to Mailerlite from Mailchimp in the middle of October. I am very happy with the switch. My email list was up by over 100 subscribers last month, which was the most I’ve ever gotten in a month. I hope that the trend continues with my free course that will be released in January.
- Re-writing and making new images for old posts: This has been going very well. I have noticed older posts that have really picked up after re-writing and creating new images.
Social Media Goals
When it comes to social media, I guess the tortoise wins the race? My social media following has moved up, again, slowly, but consistently.
GOAL: Not set
Honestly, I didn’t mess with Twitter much in December. I scheduled some things on Buffer, but growing my social media is one of my goals for 2018. I do get a small amount of traffic from Twitter, so I will include Twitter in that goal. I gained about 25 followers last month, but I’d like to get over 1,000 if nothing more than “social proof.”
That was close! I woke up on January 1st with 2001. Pinterest followers are simply a vanity metric, but my “reach” and traffic from Pinterest are also up substantially. I am driving more traffic to my blof from Pinterest. Honestly, that’s the most important thing. Like I mentioned earlier, I am going to continue manually pinning for another month or two and see what happens.
GOAL: 500 subscribers
ACTUAL: 562. I mentioned earlier that I gained over 130 new subscribers in December. I switched to Mailerlite in October and I’ve been very happy with the switch.
I actually put less work into Facebook in December than I had in the last two months. However, I still implemented strategies that I learned from Strategies Worth Sharing and scheduled a lot of content. Even though I didn’t have any real viral content, I still grew my following and my page views from Facebook.
I plan to put a lot more work on Facebook in 2018, but it will probably be whenever I can get into the Massive Growth Strategies by Moolah course. I really don’t want to waste any money on ads until I have a better guide.
My other December Goals:
- Post 2x per week. With 8 posts, I’d say this was a success.
- Accept at least one guest post per month. Check! I had two guest posts in December.
- Send the email newsletter every week. Check! I sent 5 emails in December.
- Switch to the Genesis Framework. Kind of. I did set it up on the other blog and will get everything switched here sometime in January.
- Keep up with the editorial calendar. Done! January is finished and I am working on February and March.
- Re-write and/or create new images for 10 older blog posts: Not quite. It wasn’t 10, but it was close.
- Finish free blogging course. Almost! I plan to get this ready by mid-January.
- Work on Pinterest ebook. Yes. It’s not ready yet, but it should be within a couple of months.
Goals for December
Traffic and Social Media
Blog Traffic: 25,000 page views
Pinterest: 2500 followers
Facebook: 250 likes
Email newsletter: 700
I’m setting bigger goals for January and I plan to work hard to reach them.
- Post 1x per week. Yes, only once. My plan is to make sure that I have a lot of solid information in my new posts and continue to update old posts.
- Accept 1 guest post every month. I’d like to include one relevant and on-topic guest post each month.
- Switch to the Genesis Framework for my blog theme.
- Continue to send the email newsletter every week.
- Keep up with the editorial calendar on a monthly basis.
- Finish a free blogging mini-course.
- Continue to work on my Pinterest book.
What, Pinterest book?!
Yes, I am working on a Pinterest book! I am so excited about it. I plan for it to be a comprehensive guide for using Pinterest for business, and I am absolutely loving the process. One of my “bucket list” items, since I was a little kid, was to write a book! This will be an ebook, but it’s still a book and a big thing for me to cross off my list! I am also in the process of creating a free blogging mini-course. The exciting thing about this course is that there will be videos.
When I started blogging, I wish I would have found one guide to walk me through the whole process. Well, that might not have been there for me, but I am creating one! I know that there are blogging courses out there, even free ones, but I think the video guides will make mine stand out in the crowd. Make sure that you’re on my email list to get the first access to both the free mini-course AND my Pinterest book.
Thanks for checking out the December blog traffic report! If you are trying to increase your blog traffic, I highly recommend giving manual pinning a try. What have you done to increase your traffic? I’d love to hear about it in the comments.
My Favorite Blogging Resources
These are some of the blogging resources that I’ve been using, and can honestly recommend to anyone.
Making Sense of Affiliating Marketing is my favorite course for figuring out how to make affiliate marketing work for you. No matter what your niche, affiliate marketing is a great way to make money with a blog.
Facebook Strategies Worth Sharing. I mentioned this course earlier, and I learned so much in a short book. I’m saving for the Facebook Strategies Course by Moolah, but this book is a great and inexpensive tool to learn the ins and outs of Facebook.
I use Creative Cloud (Lightroom and Photoshop) to create all of my graphics for my blog and social media platforms. I highly recommend it, especially since many free companies like PicMonkey have started charging.
If you got this far, thank you again for reading the December Blog Traffic report! I hope that my little blog will inspire you if you’re thinking about starting a blog yourself.