This post may contain affiliate links. The full disclosure policy can be found here.
7 Pinterest Mistakes Bloggers Make & How to Avoid Them
Are you spending a lot of time on Pinterest and seeing little results? Maybe you know that you need to be using Pinterest for your business, but you have no idea where to start. If you’re not seeing much traffic or growth, here are 7 things you’re doing wrong on Pinterest. If you’re new to Pinterest, first check how How to use Pinterest for business, and then come back and make sure that you don’t make any of these Pinterest mistakes!
1. Not using keywords in your name
There are actually several mistakes that you can make with your name, and you’d think that’d be the easiest thing to set up on Pinterest! I personally use my name and then keywords after it. Even if your domain isn’t your name, you might consider using your own name if you run multiple blogs. If not, just use your blog name but make sure to use spaces between words because that is probably how people will search for it.
One of the biggest mistakes that I see is not using keywords after your name. You have extra characters to let people know what your blog is about, use them!
Don’t forget that you also get a space to tell everyone what your account (or blog) is all about. Use your keywords wisely.
2. Not using keywords in your images or board descriptions
Are you sensing a trend here? Keywords are so important on Pinterest. Remember that above all else, Pinterest is a search platform and keywords are king. Even though it appears that Pinterest has removed keywords from showing up below pins, they are still there. They will still show up in search. Make sure you’re paying attention to keywords.
If you have a pin like this one, and your keywords are “Pin this, it’s cool. Good information.” That will not help you at all. Better keywords would be. “Have you been struggling with how to use Pinterest for business? This post will walk you through how to use Pinterest as a business owner or blogger.” Even though the tone is still conversational, there are two keywords right there!
You should also be using keywords in your board descriptions. For board descriptions, I don’t worry as much about the conversational tone. I don’t want my keywords to seem spammy, but realistically most people don’t read the descriptions anyway. So why are we using them? Keywords. When you use the search for a particular topic, Pinterest also recommends boards to follow on that topic.
This is one of my group boards. You can see that the first half of the description is all keywords. You need to be making sure that all of your boards have good keywords in the descriptions.
3. Not creating high-quality pins
You should be creating vertical pins that are visually appealing. Your images need to not only be attractive but also give the Pinterest user a great idea of what your blog post is all about. Sometimes simpler is better.
Here is an example of a simple pin that is both visually appealing and lets the user know what it’s all about. I also recommend adding your website to your pin, because unfortunately pins do get stolen. Adding your website won’t guarantee that it won’t be stolen (it would be easy enough to edit it) but it will still help deter someone who just wants to steal images.
I wrote a blog post talking about the best Pinterest image size, and it comes with a free template. If you’re absolutely lost when it comes to creating Pinterest images, check it out!
4. Pinning off-topic pins to group and personal boards
If you are part of a group board with a theme of organization, this probably isn’t the place to add your parenting pins (unless they’re relevant.) The same goes for your own boards. If you get a new dog, but you don’t have any boards about pets, don’t start randomly adding dog-related content when it isn’t relevant. This is where secret boards come into play. If you need to make a secret “Puppy” board, go ahead and do that, but don’t make it public unless you think it relates to your other content.
Pinning off-topic images will just hurt you in the end. You want Pinterest to think you’re an expert on whatever you blog/pin about, so make sure to keep it consistent.
5. Not pinning from trending area
It took me a while to start doing this but when I did, the results were huge! When you pin popular content to your own boards it actually can increase the performance of your own pins. Pinterest loves when you share popular content! Pinning out of your own smart feed is also a good idea. The contents of your smart feed is most likely content that Pinterest has deemed high quality, so pin it when it’s relevant!
Don’t forget about #4! Even if it’s popular, that doesn’t mean you should pin it if it’s highly off topic. This is why I recommend creating seasonal boards even if you don’t personally have seasonal content. Creating seasonal boards will almost ensure that you have trending content to pin at any time.
There are two ways to get to “trending” content. The first is located at the bottom when you click on the search bar. The second you can access by clicking the “explore” button in the top right corner (below.) On mobile, it’s the second button on the left.
6. Not repinning from your group boards
If you’re utilizing group boards, you’re off to a great start. Here is the problem, most bloggers add their pins to group boards but don’t repin anything from the board. This is bad! Pinterest wants boards to perform well, which means everyone who is adding to the board should be actively repinning from the board too! It can be easy to forget to do this, especially if you’re only using a scheduler (but more on that later.)
About once a week when I am manually adding my pins to group boards (also known as live pinning) I make sure to pin one or two relevant pins from the board.
7. Relying only on a scheduler
Using a scheduler on Pinterest isn’t necessarily bad, but relying only on a scheduler to share content is a bad idea. If you’re too busy to devote an hour a day to pinning, I get it. Go ahead and use Tailwind to schedule the majority of your content. if you do this, try to take a few minutes every day (or most days) to live pin relevant content. This content should be both your own and others. This is a great time to share content from those group boards you’re part of.
Now that you’ve read 7 Pinterest mistakes bloggers make, are you making any of these mistakes yourself? The good news is, even if you’re doing things wrong on Pinterest, it’s pretty easy to fix! If you’re overwhelmed and need a complete Pinterest overhaul, I can do that for you! Go here to find out more. Make sure to share these 7 Pinterest mistakes bloggers make with any blogging friends struggling with their Pinterest strategy!