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If you have a blog, you probably already know that you need a Pinterest strategy. Pinterest is an amazing tool to get traffic to your website, and it’s free! Pinterest scheduling, Tailwind vs BoardBooster and manual vs scheduled pins are all very hot topics right now. The problem is that if you go looking for an answer, you will find many different answers. So what is the best way to handle your Pinterest scheduling? Is manual pinning better than using a scheduler?
I am happy to announce that I will be releasing a Pinterest ebook in early 2018. This book will cover everything that you need to know about using Pinterest for your business or blog. Make sure you’re on my email list to get first access to the book (at a huge discount!)
Tailwind vs BoardBooster vs Manual Pinning
The first thing that I want to say is to be wary of someone giving advice when they have something to gain from it. If someone works for, or very closely a company that does Pinterest scheduling (like Tailwind) and say that manual pinning is terrible and is only going to hurt you, well, they might have a conflict of interest. If someone sells a course on Pinterest scheduling and says that their way is the only way, they are lying. There are many ways to be successful with Pinterest scheduling, and you should do what works best for you.
This post is meant as a guide to see what is out there and what will work with your schedule and blog.
How do you know what works best? Manual vs scheduled pins
The best Pinterest strategy is the one that you can commit to. Manual pinning is great, and most people see great results from manual pinning. That being said, manual pinning takes time and if you’re a new blogger with a full-time job and/or a family, you may not want to devote that much time to your Pinterest strategy.
However, I believe that a manual pinning strategy produces the best results in most situations. If you have about half an hour to set aside every day, or the ability to hire a Pinterest VA, I highly recommend manually pinning your content to Pinterest.
I learned by manual pinning strategy from the book, Pinteresting Strategies. I highly recommend this book if you plan to utilize manual pinning. It explains not only the how, but also the why of manual pinning.
Manual pinning basics
I will briefly sum up why you may want to try manual pinning, but I definitely recommend the Pinteresting Strategies book to dig into it further. Basically, when you add a pin to a scheduler, Pinterest sees it as a new pin. When you go into Google Analytics and re-pin your content from there, Pinterest sees it as an older and already popular pin. It’s really not as complicated or confusing as it sounds. The idea behind manual pinning is that Pinterest wants to show pins that are already popular rather than brand new pins.
Even if you aren’t able to dedicate time every day to manually pin, you do need to be on Pinterest whenever possible to manually (or live) pin. Why? Pinterest wants people to be on their platform! I have a hard time believing that you are going to be rewarded for having a completely hands-off strategy, and I know that I’m not alone. Even if it’s just a few minutes here and there, get on Pinterest and live pin the content of others to your boards, and let a scheduler add your own content to group boards.
Tailwind vs BoardBooster
There are several options for using a scheduler to add your content to Pinterest, but Tailwind and BoardBooster are the “big dogs.” Let’s talk about some of the differences in Tailwind vs BoardBooster:
- Website ease of use: The setup of the BoardBooster site is…weird. I never found it particularly user-friendly. Tailwind is intimidating at first, but it’s set up in a more “professional” way. Tailwind also has really easy to follow tutorials, which you can use if you can’t figure something out.
- Looping tool: BoardBooster has a looping tool, which is really nice. It saves time by adding a pin to a rotation once and not having to add it again.
- Tribes and Board Lists: Tailwind has Tribes, which can be really useful for bringing in extra traffic. The board lists are also handy, which is nice since Tailwind does not have a looping tool. I’ve heard that BoardBooster has tribes now, but it’s not something that I have used.
- Customer Service: BoardBooster had excellent customer service, very polite and quick responses. I’ve never had the utilize Tailwind customer service, but I’ve heard similar things about them.
- Price: If you’re on a serious budget, BoardBooster has a better monthly price. However, if you are able to purchase Tailwind for a year, I believe it’s a much better value.
Approved by Pinterest
It’s worth noting that Tailwind is “approved” by Pinterest and BoardBooster is not. Whether this actually makes a difference or not, I don’t know. I think that it’s probably in your best interest to use an approved scheduler, but that being said, there are bloggers who have had success with BoardBooster.
Overall when it comes to Tailwind vs BoardBooster, I choose Tailwind because it’s easier to use, has a lot of nice additional features and is a better value overall (for the yearly subscription.)
If you choose to use a scheduler, I definitely recommend using Tailwind. Even though I manually pin 99% of my own content to Pinterest, I still love using Tailwind for their analytics. Tailwind gives me a good idea of which group boards are worth my time because when you’re pinning manually, time is very valuable!
The best Pinterest Strategy is the one that works for you
As you can see, there is more than one way to a successful Pinterest strategy. It’s completely fine to use a manual pinning strategy, take advantage of a scheduler, or a combination of methods to find your perfect solution.
What do I recommend? If you have time, I recommend trying manual pinning first. If you don’t have the time or the resources to hire a VA, both Tailwind and BoardBooster have free trials. I recommend Tailwind, but you can try both and see which one you prefer.
Last but not least
This may seem obvious, but it’s worth mentioning that you need to make sure that you have highly pinnable content on your website. Make sure that you’re writing content that your readers will want to share, and make it easy for them to do so! I recommend creating your pins in Photoshop, this post explains exactly why and gives you a free template.
I highly recommend using the Social Warfare plugin. This is the plugin that I use for sharing content from my blog. There are lots of nice features like being able to hide your pin images, which is nice if you don’t want to clutter your post or are using multiple pin images.
I hope this post helped you if you’re trying to figure out your Pinterest strategy! When it comes to Tailwind vs BoardBooster vs Manual Pinning, I definitely recommend giving manual pinning a shot. If you just don’t have time, go ahead and use Tailwind, but make sure that you are on the Pinterest app live pinning whenever you can.